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Accessible by Design: Building Inclusive Digital Products from the Ground Up
Here's where accessibility reveals its hidden superpower: it forces you to understand the purpose of everything in your product. You can't write meaningful alt text without knowing exactly why an image exists. You can't create proper heading hierarchy without understanding your content structure. You can't choose the right interactive elements without knowing what actions users need to perform. This isn't just good for accessibility—it's fundamental to professional product de
Nir Horesh
4 days ago9 min read


Don't Fix Over It, Demand It: Why You Should Require Accessibility from Your Suppliers
❌ DON'T spend time and resources working around inaccessible supplier solutions.
✅ DO demand accessible solutions from your suppliers. You're paying them—they owe you quality, accessible products.
Why this matters:
🔹 You remain legally liable for all accessibility issues on your site
🔹 Inaccessible components block potential customers = lost revenue
🔹 With the European Accessibility Act strengthening legal requirements, customer demands for accessibility are only growing
Nir Horesh
Jun 113 min read


The Challenge of Measuring Accessibility Impact
As accessibility professionals, we constantly face a fundamental question from business stakeholders: "What's the ROI of our...
Nir Horesh
May 93 min read


The 4 Motivations for Accessibility - The Big WHY?
What's striking about accessibility is its binary impact on brand perception. Companies that ignore accessibility are increasingly perceived as "evil" - as deliberately excluding people with disabilities...
Conversely, companies that embrace accessibility are seen as "good" - as caring and inclusive... Moreover, accessible companies gain loyal customers from the disability community who often have limited options and will choose the businesses they can actually use over inacc
Nir Horesh
Apr 285 min read


Audits Are Not Enough: Understanding How to Fix Accessibility Issues for Good
Many organisations approach digital accessibility as a one-time project: audit their sites, fix the problems found, and move on. However,...
Nir Horesh
Apr 93 min read


Understanding EN 301 549: The European Accessibility Standard for Information and Communication Technology
Digital accessibility has become increasingly important in our technology-driven world, with WCAG serving as the foundational guidelines...
Nir Horesh
Feb 233 min read


The Myth of 100% Accessibility: Why Perfect is the Enemy of Good
The Elusive Dream of Perfect Accessibility Let's talk about a persistent myth in the digital world: the idea of "100% accessibility."...
Nir Horesh
Jan 304 min read


Shifting Left: The Strategic Approach to Web Accessibility
In the world of web accessibility, we often see organizations taking a reactive approach: they launch products, run accessibility audits,...
Nir Horesh
Jan 294 min read
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