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This is why accessibility colors your brand with such positive perception, and rightfully so. When you make your products accessible, you're demonstrating core values that customers want to align with: innovation, inclusion, empathy, and social responsibility. Customers find it easier to identify with brands that show they care about everyone, not just the majority. In our increasingly socially conscious marketplace, this identification translates directly to preference, loy

But here's what we often forget humans aren't perfect either. And humans make different kinds of mistakes that we've just gotten used to. What are the odds you'll catch every missing alt tag across 10,000 images? Pretty slim.How about reviewing a website six months later and catching new issues that broke accessibility? Even slimmer. Different accessibility experts test the same site and give different results. Manual audits take forever and cost a fortune. Most websites neve

But the machines of yesterday are not the machines of today. What AI brings is the ability to "understand" humans and learn from them. AI can automate accessibility audits like never before.

As we decided to add some bling, we had to make it accessible. When we wanted images, we needed alt text. When we added videos, we needed captions and audio descriptions. Animations required reduced motion settings. As websites became richer with different types of content and controls, we created more barriers for people with disabilities and had to come up with solutions.

Here's where accessibility reveals its hidden superpower: it forces you to understand the purpose of everything in your product. You can't write meaningful alt text without knowing exactly why an image exists. You can't create proper heading hierarchy without understanding your content structure. You can't choose the right interactive elements without knowing what actions users need to perform. This isn't just good for accessibility—it's fundamental to professional product de

❌ DON'T spend time and resources working around inaccessible supplier solutions. ✅ DO demand accessible solutions from your suppliers. You're paying them—they owe you quality, accessible products. Why this matters: 🔹 You remain legally liable for all accessibility issues on your site 🔹 Inaccessible components block potential customers = lost revenue 🔹 With the European Accessibility Act strengthening legal requirements, customer demands for accessibility are only growing

As accessibility professionals, we constantly face a fundamental question from business stakeholders: "What's the ROI of our...

What's striking about accessibility is its binary impact on brand perception. Companies that ignore accessibility are increasingly perceived as "evil" - as deliberately excluding people with disabilities... Conversely, companies that embrace accessibility are seen as "good" - as caring and inclusive... Moreover, accessible companies gain loyal customers from the disability community who often have limited options and will choose the businesses they can actually use over inacc

Many organisations approach digital accessibility as a one-time project: audit their sites, fix the problems found, and move on. However,...

Digital accessibility has become increasingly important in our technology-driven world, with WCAG serving as the foundational guidelines...

The Elusive Dream of Perfect Accessibility Let's talk about a persistent myth in the digital world: the idea of "100% accessibility."...

In the world of web accessibility, we often see organizations taking a reactive approach: they launch products, run accessibility audits,...